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Amazon Events

Leading homepage creative direction for India's biggest shopping events — Prime Day, MayART, JanART, BFCM, Jupiter — reaching 10M+ customers per event.

Role: Creative Lead
Events: 5+
Reach: 10M+ / event
Status: Ongoing
01 Event

Prime Day '26

The big one. 10th Anniversary — full creative ownership from teaser to Day-Of urgency. Hover to pause.

PD Cover
PD 1
PD 2
PD 3
PD 4
PD 5
PD 6
PD 7
PD Cover
PD 1
PD 2
PD 3
PD 4
PD 5
PD 6
PD 7
02 Event

MayART '25

Mid-year shopping event. 200+ assets across 6 widget types, delivered through Quick Canvas. Hover to pause.

MayART cover
MayART 1
MayART 2
MayART 3
MayART 4
MayART 5
MayART 6
MayART cover
MayART 1
MayART 2
MayART 3
MayART 4
MayART 5
MayART 6
03 Event

JanART '26

New year kickoff. Fresh visual language, widget templates, and background systems from scratch. Hover to pause.

04 Event

Black Friday '25

India's first major BFCM push. Complete visual system for widgets, headers, and category cards. Hover to pause.

05 Event

Jupiter '25

Strategic growth engine. Full homepage creative direction — teaser to live, countdown, deals, urgency. Hover to pause.

© 2026 ANURAG BANSAL — CASE STUDY: AMAZON HOMEPAGE EVENTS